Practice Area

Enterprise Technology Deals

Infrastructure & Cloud Services

Enterprise IT is in the midst of the most consequential platform shift since the move to cloud. What began as cost optimization and development sandboxes has become the digital backbone of every business function – and now AI is accelerating another transformation that will reshape provider relationships, architectural dependencies, and long-term technology strategy for the next decade. CIOs running AI-readiness reviews across their core systems already know: legacy cloud architectures are fast becoming liabilities, not assets. The hyperscaler commitments, digital platforms, and infrastructure agreements signed five years ago were not designed for what comes next.

"We help clients turn AI-driven digital platform investments into lasting competitive advantage. That means structuring deals that preserve your data rights, align vendor incentives with your outcomes, de-risk critical transformations, and build in flexibility as these platforms evolve. The goal is more than a good contract; it’s leverage that lasts.”
- Steve Rosen, Partner
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See how LB3 helps enterprise buyers navigate complex technology deals.

Key Capabilities:

Contract Negotiations

We help structure hyperscaler and provider agreements that protect your interests and preserve flexibility.

Strategy

We assist in aligning consumption models, committed spend, and financial governance to optimize deal flexibility and economics.

Exit Planning

We aid in building portability, re-hosting, and practical termination rights into your agreements, so they are there when you need them.

Multi-Cloud Architecture

We advise on hybrid, edge, and platform ecosystem relationships to reduce vendor lock-in.

The complexity runs deeper than pricing models and service catalogs. Multi-year committed spend agreements represent technology direction, not just financial obligations. Integration dependencies between cloud services and business applications create switching costs that compound over time. Consumption-based pricing introduces budget unpredictability while vendors layer AI features on top of legacy architectures and some begin to offer AI-native features introducing new pricing constructs. The services ecosystems built around platform vendors have a vested interest in keeping you locked in, including implementation partners and cloud operations management providers whose entire business depends on the status quo.

LB3 brings a different perspective – and a different set of loyalties. We work exclusively for enterprise buyers, which means we see the contracts, the negotiation tactics, and the pressure points from your side of the table. While full-service firms balance relationships across provider and customer clients, we focus solely on helping enterprises structure deals that preserve leverage, build in flexibility, and enable readiness for the next wave of innovation rather than be constrained by deals designed for the last one.

Our practice spans the full digital infrastructure stack: hyperscaler agreements with AWS, Azure, and Google Cloud; HCM, Finance, Planning, ITSM and other ERP platforms like Workday, SAP, Infor and ServiceNow where multi-year contracts and proprietary configuration layers create structural lock-in; hybrid and multi-cloud environments that blend on-premises infrastructure with cloud services; edge computing and platform ecosystems where services, marketplaces, and AI capabilities intersect. We understand how these vendors structure their agreements, where they have flexibility, and how to design deals that align vendor economics with enterprise outcomes.

Creating Cloud Connectivity for Car Manufacturer

A major American automaker needed expert guidance to navigate the complex contractual, operational, and risk management considerations of adopting public cloud services from a large cloud provider.  LB3 guided the manufacturer through the full cloud engagement lifecycle – assessing opportunities, identifying risks, structuring the commercial model, and negotiating a balanced, strategic, and defensible cloud services arrangement. 

Navigating the Platform Shift

Effective cloud contracting requires familiarity with how providers operate. Major hyperscalers structure their agreements around standardized terms designed to serve numerous customers efficiently – but those standard terms often allocate risk in ways that favor the provider. Discount programs, committed use arrangements, and enterprise agreements each carry their own economics and constraints. Understanding these structures allows us to identify where flexibility exists and where clients should focus their negotiation efforts.

We help clients approach these decisions with clear sight lines to both immediate needs and longer-term optionality.  This means structuring agreements that accommodate growth and change—whether that involves scaling consumption up or down, preserving the ability to adopt emerging AI-native alternatives, or building practical exit paths before you need them.

Aligning Agreements with Business Strategy

The contracts you sign today will shape your options for years to come.  Vendor lock-in is rarely accidental. Major platforms build moats out of proprietary configuration layers, deep technical and human wiring across integrations, multi-year contracts that make switching structurally impossible, and services ecosystems that absorb complaints while lobbying for the status quo. Standard terms allocate risk in ways that favor providers. Discount programs and committed use arrangements each carry economics and constraints designed to maximize vendor revenue. The services cartel – thousands of certified consultants across implementation partners – has a vested interest in keeping you locked into legacy technologies and long-term arrangements that stunt innovation.

We know how to identify where flexibility exists and where clients should focus negotiation efforts. Our approach balances competing priorities: consumption economics against budget predictability; committed spend obligations against the flexibility to adapt as business needs change; service level commitments that reflect actual operational requirements against provider defaults; and security and compliance requirements that are enforceable against merely aspirational. We build contracts that give leverage and real rights that you can enforce.

Our Practice Supports Clients Across a Diverse Range of Industries

FINANCIAL SERVICES

Banks, insurers, and investment firms require cloud architectures that ensure continuous uptime, real-time transaction processing, and strict data segregation. Regulatory expectations around operational resilience and third-party oversight drive the need for robust rights, including audit access, third- party risk management, and disaster recovery commitments.

HEALTHCARE

Health systems and life sciences companies require protection of sensitive patient data while enabling interoperability across care settings. Agreements must address protection and access to highly sensitive information, security controls, breach response protocols, and the ability to integrate with electronic health records and medical devices.

RETAIL

Retailers need scalable cloud infrastructure that handles seasonal traffic spikes, supports omnichannel customer experiences, and secures payment and loyalty data. Contracts must balance flexibility with cost predictability and ensure rapid deployment across global storefronts.

MUNICIPALITIES

Local governments require cloud solutions that maintain public trust through transparency, data sovereignty, and long-term cost control. Procurement constraints, citizen accessibility requirements, and the need to integrate legacy systems create unique contracting challenges.

Risk Allocation and Operational Certainty

Cloud and platform agreements present risk allocation challenges that must be addressed contractually – not assumed or delegated. Shared responsibility models require clear delineation of which controls the provider maintains and which remain the customer’s obligation. Vendors offer marketing and sales pitches. Data residency, security commitments, and operational continuity must be documented in terms that create accountability. Audit rights, penetration testing permissions, and incident notification obligations require careful negotiation to ensure your organization retains the visibility and control it needs.

We work with clients across regulated industries – financial services, healthcare, public sector – where technology adoption must satisfy supervisory expectations and internal risk frameworks. This includes operational resilience requirements, third-party risk management obligations, and concentration risk considerations. When boards and risk committees scrutinize your vendor relationships, you need contracts that deliver clear answers about accountability, liability allocation, and remediation rights.

Exit Planning that Actually Works

Exit rights matter little if data cannot be extracted in usable formats, if transition timelines are unrealistic, or if migration costs are prohibitive. We help clients build portability, re-hosting options, and practical termination frameworks into agreements from the outset—so these rights are available and executable when circumstances require. The question is not whether you will eventually need to transition a platform relationship; it is whether your contract positions you to do so on terms that serve your interests rather than then maximining provider’s revenue recognition targets.

Whether you are negotiating your first enterprise SaaS, PaaS, IaaS subscription, deployment or management agreement, renewing an existing cloud agreement, replatforming ERP systems to accelerate AI-driven innovation, or developing a multi-cloud strategy that reduces concentration risk, LB3 brings the legal insight and negotiation experience to help you achieve agreements that serve your organization’s interests today – and preserve the flexibility to take advantage of whatever comes next.

Technology Experience

We advise clients on a wide range of Infrastructure and Cloud Service deals and strategy. Our work includes:

  • Hyperscaler enterprise agreements and strategic commitments
  • Private and public IaaS hybrid and multi-cloud architectures
  • FinOps and consumption governance frameworks
  • Workload migration and modernization agreements
  • Platform ecosystem and marketplace relationships
  • Portability, re-hosting, and termination frameworks
  • Integration of AI business and legal needs

Podcast Insights

Hyperscalers continue to invest in infrastructure allowing the direct integration of enterprise-grade cloud computing, edge, and connectivity services. However, the opportunity comes with risks, both must be considered when developing your technology sourcing roadmap.

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