Wireless Carriers To Enterprise Customers: “We Never Promised You A Rose Garden”

What’ll it take to get a better deal?
Business Communications Review
Hank Levine, Jim Blaszak & Kevin DiLallo

For all the convenience that wireless services have brought to enterprises, wireless carriers have shown disappointingly little interest in innovative products, services, or pricing models. Instead, the industry has focused on value-added services for consumers-e.g., games, ringtones, and video streaming-that have no practical application in the business environment. Enterprise customers, looking for advanced products and services that could cut the skyrocketing cost of wireless service, have been largely ignored.

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