Customer Relationships with Cisco are Complicated and Evolving

If you buy technology and services from a value added reseller (VAR), it’s important that you also have direct relationships with the key product manufacturers – also known as OEMs (short for original equipment manufacturers) – because those are the producers of the products you purchase through the VAR.  Nowhere is this more important for most companies than with one of the bigger OEMs… Cisco.

In this 10 minute podcast, Ben Fox, one of TC2’s Managing Directors, and Joe Schmidt look at how Cisco’s enterprise interactions are evolving and offer guidance on how you can get the most value out of your Cisco relationship.

If you would like to learn more about our experience in this space, please visit our Hardware & Licensing and Success Stories webpages.